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Case study · Ayurveda · Raipur

Vaidic Veda
case study

Dr. Jaya Bajpai’s Ayurvedic clinic in Shankar Nagar had decades of expertise that wasn’t showing up online.

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Vaidic Veda work by DigiApe India
At a glance
  • Client: Vaidic Veda
  • Industry: Ayurveda · Raipur
  • Services: Personal branding, Content & creative, Social media
  • Team: DigiApe in-house strategy, design and production
The challenge

Where we started

Dr. Jaya Bajpai’s Ayurvedic clinic in Shankar Nagar had decades of expertise that wasn’t showing up online.

What we did

The work

  • Repositioning from clinic-led to a doctor-led personal brand
  • Reels, captions and hashtags around Panchakarma and the conditions she specialises in
  • Myth-busting and condition-education content alongside patient stories
  • Festival tie-ins planned into the monthly calendar
In holistic healthcare, the doctor is the brand. Putting her expertise on camera, factually and calmly, builds the trust patients look for.
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