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Case study · Entertainment

Snow City Raipur
case study

A snow park in the heart of Raipur needed steady weekday footfall, bulk bookings from schools and groups, and festive buzz.

Snow City Raipur work by DigiApe India
At a glance
  • Client: Snow City Raipur
  • Industry: Entertainment
  • Services: Social media, Meta Ads, Content & creative
  • Team: DigiApe in-house strategy, design and production
The challenge

Where we started

A snow park in the heart of Raipur needed steady weekday footfall, bulk bookings from schools and groups, and festive buzz.

What we did

The work

  • Seasonal content calendar built around school vacations, festivals and weekends
  • Bulk-booking and group-visit campaigns for schools, corporates and birthday parties
  • Meta Ads managed with detailed monthly spend tracking and documentation
  • Festive creatives and offer promotions timed to peak demand
Entertainment venues sell on excitement and timing. Planning content around the calendar (not just posting) is what keeps tickets moving between peaks.

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