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Case study · FMCG · Raipur

Akash Ji Namkeen
case study

A Raipur namkeen manufacturer (Shiv Parwati Grih Udyog) wanted its digital presence to match the quality of its products and its growing trade presence.

Akash Ji Namkeen work by DigiApe India
At a glance
  • Client: Akash Ji Namkeen
  • Industry: FMCG · Raipur
  • Services: Digital audit, Social media, Event coverage
  • Team: DigiApe in-house strategy, design and production
The challenge

Where we started

A Raipur namkeen manufacturer (Shiv Parwati Grih Udyog) wanted its digital presence to match the quality of its products and its growing trade presence.

What we did

The work

  • A detailed digital audit mapping the brand’s entire online footprint
  • Ongoing social media management as the brand’s content team
  • On-ground coverage of an FMCG exhibition where the brand was the main sponsor
  • Content that positions the brand for both consumers and trade partners
FMCG brands win on recognition. Consistent, premium content at every touchpoint, from Instagram to trade expos, builds the trust that gets shelf space.

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