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Case study · Spices · Chhattisgarh & Odisha

NR Masala
case study

A spice brand from Chhappora village, Raipur, was starting its digital marketing from scratch to build awareness in Chhattisgarh and Odisha.

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NR Masala work by DigiApe India
At a glance
  • Client: NR Masala
  • Industry: Spices · Chhattisgarh & Odisha
  • Services: Brand launch, Content strategy, Social media
  • Team: DigiApe in-house strategy, design and production
The challenge

Where we started

A spice brand from Chhappora village, Raipur, was starting its digital marketing from scratch to build awareness in Chhattisgarh and Odisha.

What we did

The work

  • A launch strategy and first-month content calendar covering festivals in the window
  • Graphics-led start, shifting to reels after the owner and factory shoot
  • Content built around the full range: ground spices, whole spices and blended masalas
  • Trust-first messaging about purity and process
For food brands, showing the process builds trust. A factory and founder shoot turns an unknown label into a family’s go-to masala.
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