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Home / Our work / Case studies / Mahamaya Instrument (MMI Scales) Case study · Industrial B2B · Raipur
Mahamaya Instrument (MMI Scales) case study A weighing-equipment manufacturer (scales, crane scales and weighbridges) wanted industrial buyers, not random clicks.
● Lead generation● Meta Ads● WhatsAppMove your cursor · tap to scatter
Unleash your digital roar • Raipur • DA
At a glance Client: Mahamaya Instrument (MMI Scales)Industry: Industrial B2B · RaipurServices: Lead generation, Meta Ads, WhatsAppTeam: DigiApe in-house strategy, design and production The challenge
Where we started A weighing-equipment manufacturer (scales, crane scales and weighbridges) wanted industrial buyers, not random clicks.
Meta lead generation targeting manufacturing, steel and metal, cement, chemicals and warehousing Lead channel switched to click-to-WhatsApp to fit the budget and speed up conversations Geography focused on Chhattisgarh, Odisha and Madhya Pradesh for efficient spend B2B creatives built around use cases and reliability With a tight budget, focus beats reach. Narrowing geography and moving conversations to WhatsApp kept every rupee working.
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