The junk-lead problem
If your sales team complains that leads “don’t pick up” or “were just checking”, the issue is rarely the platform. It’s usually targeting, the offer and the follow-up.
Six changes that improve lead quality
- Show the price range and location in the ad. It filters out people who can’t buy.
- Add qualifying questions to lead forms: budget, timeline, configuration.
- Use project videos and drone shots to build confidence before the call.
- Run separate campaigns per project so leads are tracked individually.
- Call within five minutes. Lead quality drops sharply after the first hour.
- Feed outcomes back: tell your agency which leads visited and booked.
Content that builds trust
- Construction progress updates
- Walkthroughs of sample flats or plotted layouts
- Location videos: schools, hospitals, roads nearby
- Customer handover moments
- Developer’s track record and approvals
Track the right numbers
Cost per lead matters, but cost per site visit and cost per booking matter more. Set up a simple CRM or daily tracker so every enquiry is followed up and measured.
We run real estate campaigns with WhatsApp follow-up and daily reporting. See real estate marketing.
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