Festival marketing
calendar for Chhattisgarh

Festival dates follow the Hindu calendar and shift every year, so check exact dates each season. Use this as a planning map and start campaigns 3–4 weeks early.

January–March

• New Year and Makar Sankranti: fresh-start offers, gifting.
• Republic Day: patriotic creatives, sales.
• Valentine’s Day: cafés, jewellery, gifting, salons.
• Rajim Punni Mela (Magh Purnima to Mahashivratri): a major regional event; great for local brands and hospitality.
• Holi: colours, sweets, safety tips, party events.
• Exam season: coaching, libraries, stationery, wellness.

April–June

• Navratri and Ram Navami (Chaitra): fasting menus, devotional content.
• Akshaya Tritiya: jewellery, real estate, vehicles.
• Summer vacations: water parks, play zones, travel, summer camps.
• Admission season: schools and coaching.
• Wedding season (April–June): venues, planners, salons, jewellers.

July–September

• Monsoon: comfort food, home care, safety tips.
• Hareli: Chhattisgarh’s first festival of the farming year; strong local connection for brands.
• Raksha Bandhan: gifting, sweets, fashion.
• Independence Day: sales and patriotic creatives.
• Teeja and Pola: uniquely Chhattisgarhi festivals; content here feels local, not copied.
• Ganesh Chaturthi: community events and offers.

October–December

• Navratri and Dussehra: including the famous Bastar Dussehra; fashion, events, food.
• Dhanteras and Diwali: the biggest buying season for jewellery, electronics, vehicles, home décor and sweets.
• Chhattisgarh Rajyotsava (1 November): state pride campaigns.
• Chhath and Bhai Dooj: family and gifting.
• Wedding season (November–February): peak for the whole wedding industry.
• Christmas and New Year’s Eve: cafés, hotels, events.

Planning tips

• Run one main campaign per month so your message stays clear.
• Use local festivals like Hareli, Teeja and Pola to stand out from national brands.
• Prepare creatives a month ahead; boost them a week before.
• Greeting posts are fine, but tie them to your product or offer.

We plan festival calendars for clients every month. See our social media marketing.